The social transformation that takes place in the contemporary era cannot be unrelated to culture and the production of knowledge. The latest years, we try to follow a wide range of projects from contemporary art exhibitions, theatre and film works to concerts, perfor- mances and other cultural events. Though, this gives the impression that things happen and people are active, the question is what is the quality behind these open forms of expression? Going public through culture is not as simple as it seems. Organizing any kind of event means that you address your concerns to the audience but the contemporary audience is more able than ever to evaluate the cultural production and its context and content.
The participants come from different backgrounds of cultural production which deals with the audience. They will develop their thoughts and ways of communicating to the public their primary aims and concerns whilst scheduling their program. How can we transform culture to a meeting point of a collective thought? How contemporary art can influence the general opinion of the public? Has art this kind of power? How we define quality in art? In which ways do we respect the audience? What kind of audience we want?

Participants
Cornelis van Almsick / founder of Zeller van Almsick Gallery / Vienna,
Anestis Azas / artistic director of the Experimental Stage -1 of the National Theater / Athens,
Nadia Gerazouni / director the Breeder Gallery / Athens,
Mari Spirito / Founding director of Protocinema

Curator / Moderator
Katerina Nikou