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Zoumboulakis Gallery − Contemporary Art

20, Kolonaki Sq. (Filikis Etairias Sq.), 10673 Athens Drive me

The Gruen Effect

Admission: Free
Exhibition: 16.01.2020, 20:00

Tuesday, Thursday, Friday: 11:00-15:00 & 17:00-20:00
Wednesday, Saturday: 11:00-15:00

Add to calendar 2020:01:16 20:00:00 2020:02:08 23:00:00 Europe/Athens The Gruen Effect The Gruen Effect - More informations on /events/event/2750-the-gruen-effect Zoumboulakis Gallery − Contemporary Art

Zoumboulakis Galleries present the solo exhibition by Myrto Stampoulou titled “The Gruen Effect” on Thursday, January 16, 2020 at 8 pm.

Evgenia Girgilaki from the Libby Sacer Daughters notes on her text about the exhibition: “In 1938, Victor Gruen an architect of Jewish descent and a socialist owner of a political cabaret in Vienna, arrives in New York, chased away by Nazism. Combining architecture with his experience from the show world, he begins to design storefronts. He uses the space, the light and the sound in such an appealing manner, that even people who randomly pass by are enticed to shop. A few years later, he is the man who introduces the idea of a Mall.

The Gruen Effect refers to the moment where someone is disorientated within an idealized reality of a mercantile space, forgets his initial intention and shops impulsively. In such a controlled environment, without windows and clocks, someone may easily lose track of time and, through a sort of manipulation of his fantasy, he may link by association whatever he sees with whatever he desires. The Gruen Effect is by other means the captivation of our attention and the manipulation of desire in the interest of profit.

After years of research on Malls and the privatization of public space, the virtual presence, the sci-fi and the gender dimension of artificial intelligence, Myrto Stampoulou exerts a similar influence in our attention: she captivates the viewer within her enlarged imaginary realities that draws you into a new questioning.

Myrto Stampoulou presents in her exhibition mostly black and white drawings of large dimensions, where different images coexist. A diamond mine, a desert, porn movies’ scenes, robots, zombies, Gruen himself, an awarded bodybuilder, fruits, flowers, the extractions in Chalkidiki – Skouries area, blind screens and other images come across / meet in compositions of hypnotic beauty. These thought-collages, drawn anew as undivided realities, create fields of tension.

They are juxtapositions which seem instrumental, consecutive diptychs appeared to us already fathomed by Stampoulou’s look as unified, electrified landscapes, ideas or senses. Exactly as the word affection (in Greek Storgi) that was combined with the Greek word Rage (in Greek Orgi) by the neo-feminist queer movement of Athens during the crisis years, produced the word stORGI which became not only a word game but also a notion, the same way, this contrasting images Myrto Stampoulou creates, pass through our aesthetic perception and bear a contemplation somewhere even deeper”. 

The Gruen Effect

Golden Rule(Skouries), 2018, Charcoal pencil in Fabriano watercolour paper, 135 x 255 cm